The wonderful people at LimelightPR just sent me a fantastic new new augmented reality iphone application from Acrossair for Stella Artois called “Le Bar Guide”.
The app works similar to Layar, using your iPhone’s GPS, camera, accelerometer and magnetometer to pick up where you are, and which direction you are looking at, allowing you to see through your camera screen the exact location / distance of bars nearby. You can then click on the venue for more info and directions using Google maps, you can also filter the bars shown by atmosphere type, ratings etc. When you are at a listed bar you can also leave messages under that venue name for other users, rate it, or send the details to friends. The app even allows you to easily find and call taxis in your area !
Look at the video above to see the app in action, I especially like the way you can point your phone towards the ground and see arrowed directions to the nearest bars on the ground.
At the moment the application is being launched for free initially to the US market, but there is a comprehensive global roll out planned in the New Year – with the UK top of the list.
Great to see Stella taking the initiative and pushing the boundaries. At present the app is not live but it will be later today so will pop up the link as soon as its available.
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