2010 Projected Global ad spends + Most Contagious list 2009

Thought I would share two great must reads with you today. The first is a study commissioned by the Wall Street Journal on the 2010 global ad spend. The basics are that there will be a small rise in spending but magazines and radio spends will see a small drop. The winners are; digital spends (+11.6%), TV (+2%), and Outdoor (+2.1%). Lucky I do digital work then.

The second must read is the latest Contagious report of 2009. The report lists the most talked-about trends and technologies to have influenced global marketing over the past 12 months, its a pretty essential read if you want to know what works and what doesn’t.

To download it either click the image above or Click here.

Related posts:

1. Contagious Magazine
2. Top Brands of 2009 report
3. 2009 Did You Know Video
4. New 2009 Did You Know Video 4.0 (September update)
5. Ogilvy: 2010 World Showreel

Tags: 2010 global ad spend report, best marketing of 2009, Contagious report 2009, Wall Street Journal

This entry was posted on December 17, 2009 at December 17, 2009 and is filed under Case Study, Education, Great ads, Marketing, Tech news. You can follow any responses to this entry through the RSS 2.0 feed.