The New York Times 2.0 reader

Recently we have been seeing a ton of innovation in the print media to digital media conversion arena. This latest wonder is from The New York Times and comes in the form of a PC or Mac compatible reader. The Times reader 2.0 uses Adobe AIR and allows you to read a full digital edition of the NY Times just like a real newspaper but with the advantage of video content and more. The programme updates automatically and delivers the entire day’s Times in seconds, so you can carry it wherever you go.

If you’re a subscriber the digital edition is free, or you can get just the digital version for $3.45 per week.

There is currently a free scaled down edition available too, to try it out for yourself just click here.


Adman at Ogilvy

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