OfficeMax: Elf Yourself

It’s that time of year again and OfficeMax are at it again with the Elf Yourself campaign. This is the 4th year the campaign has been running, during the last three years the site has earned over 284 million visits.… Continue Reading

Toshiba: Space Chair (highest ad shoot ever)

This is literally out of this world. Toshiba’s agency in London, Grey, collaborated with The Mill to film the world’s highest commercial, shot 98,000 feet above Nevada’s Black Rock desert. To make this possible they attached a high altitude helium… Continue Reading

UNHCR: Refugees would rather have our problems

Wonderful work from Young & Rubicam, Buenos Aires, Argentina, for the UNHCR ( The United Nations High Commissioner for Refugees). The copy reads; “Refugees would like to have the same problems you have.” Just click on the pictures above to… Continue Reading

Nuru International: The End (Jake’s Story)

Just watched this great PSA from a new humanitarian group called Nuru International. The clip above follows the story of Jake Harriman, the group’s founder and CEO. The charity is endeavouring to put an end to extreme poverty in order… Continue Reading

Nokia: 2015 The way we live

Last week I was kindly invited to a Nokia roundtable event called “The way we live next 3.0”. The event was held at the new One & Only hotel in Cape Town and Nokia invited Missing Linking entrepreneur and legend… Continue Reading

Sony Ericsson C903 camera phone test

   Recently the legends over at Sony Ericsson let me try out their new C903 Cyber-shot camera phone. The phone itself is pretty impressive, 5MP camera with Xenon flash and smile shutter, aGPS, and a host of other features (will… Continue Reading

Coca Cola: Grip Bottle Poster

Really like this new innovative poster for the new Coca Cola grip bottle. The poster is made of Velcro and has been put up in bus shelters across Paris to catch peoples attention, literally. Nice work from Marcel, France. Hat… Continue Reading

Esquire magazine: Augmented Reality Issue

This almost literally blew my mind, hands down best use of augmented reality tags I have seen so far. In the above clip Esquire editor David Granger demos the interactive magazine. The Augmented reality sections of the magazine have been… Continue Reading

Victoria’s Secret: Miraculous Push-up Bra

Always hard looking at lingerie ads ( no pun intended ). This latest beauty comes from Victoria’s Secret and is for their new Miraculous Bra range. They say it adds 2 cup sizes, nice, the spot was directed by Michael… Continue Reading

Topline Kiss chewing gum: The Kiss

This surreal and pretty stunning ad spot is for from what I can tell a chewing gum brand called Topline kiss. The clip came from Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina. The music was beautifully written specifically… Continue Reading