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Toyota Prius: iPhone App Unleashes Creativity in Times Square

October 30, 2009 by admin

Great creative work from Saatchi & Saatchi LA for the Toyota Prius. Using the new Prius iPhone App, users could see their drawings created on the iPhone displayed on the Reuters digital billboard in Times Square from October 26 to 28. The Prius Experience App has four modes — including "Draw," the one showcased in the above clip.

(via Uwe Gutschow, Saatchi & Saatchi interactive)

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This entry was posted on October 30, 2009 at October 30, 2009 and is filed under Great ads, Marketing, Saatchi & Saatchi, Tech tools. You can follow any responses to this entry through the RSS 2.0 feed.

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