Seacom submarine cable: How they did it

One of the exiting things that has been happening here in South Africa recently has been the linking of the Seacom cable, allowing millions of Africans greater access to the World Wide Web.  The cable is a 1,28 terabits per second (Tb/s), 17, 000 kilometres, submarine fibre optic cable system linking south and east Africa to global networks via India and Europe. One question I often get asked by friends is “How did they do it” and thankfully I found the above clip explaining just that.

As I sit here typing this post with a 4mbps line which is the fastest domestic speed we can get in SA, I can’t wait to see the benefits of this link and hope it comes sooner rather than later. This cable is essential to help keep Africa up with the rest of the digital world and also represents a huge opportunity for all companies to get new clients. For people like Microsoft the next billion customers won’t and can’t come from developed nations, they will have to come from developing nations like Africa.

To read more on Seacom visit www.seacomblog.com

Chris

Adman at Ogilvy

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