The Spot above is the first in a series of themed ads that will start to air on TV in the UK from tonight. McCann issued the following:
"We are pleased to announce that our brand new Subway campaign launches today! Based on the idea that there’s a perfect Sub for any occasion, the campaign uses light-hearted humour to illustrate the idea that “however you feel, whatever you want, we’ve got a Sub for that”. Our TV ads feature a variety of comical situations, from rebellious pedalos to misunderstood hitchhikers, all of which require a very specific, customised type of Sub as a remedy"
Personally I’m keen to find out what a “rebellious pedalo” is !