Taco bell: It’s all about the Roosevelts ad

Great spot for Taco Bell by Draft FCB. The ad was directed by famous music video man Chris Applebaum, and features a play on words from the title verse of the P Diddy song “All about the Benjamin’s” .

The ad is part of Taco Bells new Why Pay More campaign, aimed at highlighting their new under $1 meals. Franklin D. Roosevelt is featured on the back of American Dimes (worth 10c each).

The team have also created a free iPhone app and downloadable song and ringtones for the campaign available here.

Related posts:

1. Taco Bell: Fast Food Folk Song
2. Red House Furniture Rap (Black people and White people)
3. Iams Frisbee
4. Skittles: Mob The Rainbow
5. Go-Cat: Bobo the free-running cat

Tags: Chris Applebaum, Its all about the roosevelts, Taco Bell, why pay more

This entry was posted on July 6, 2009 at July 6, 2009 and is filed under Draft FCB, Entertaining, Food ads, Funny Stuff, Marketing. You can follow any responses to this entry through the RSS 2.0 feed.