Taco bell: It’s all about the Roosevelts ad

Jul 6th, 2009 by admin

Great spot for Taco Bell by Draft FCB. The ad was directed by famous music video man Chris Applebaum, and features a play on words from the title verse of the P Diddy song “All about the Benjamin’s” .

The ad is part of Taco Bells new Why Pay More campaign, aimed at highlighting their new under $1 meals. Franklin D. Roosevelt is featured on the back of American Dimes (worth 10c each).

The team have also created a free iPhone app and downloadable song and ringtones for the campaign available here.

Tags: Chris Applebaum, Its all about the roosevelts, Taco Bell, why pay more

This entry was posted on Monday, July 6th, 2009 at 3:49 am and is filed under Draft FCB, Entertaining, Food ads, Funny Stuff, Marketing. You can follow any responses to this entry through the RSS 2.0 feed.

2 Responses to “Taco bell: It’s all about the Roosevelts ad”

valueape
July 15, 2009 at 4:19 am

great ad. and i love taco bell. thanks!

Jenny
July 16, 2009 at 5:25 pm

I really liked this ad, it is really well made, clever and funny. It appeals to my British middle class mind stuck in a working class budget. If there was A Taco Bell in the UK I may have popped in to try one.