Dutch tampon manufacturer Libresse (or Bodyform as its known in UK/SA etc) has dropped thousands of tampons with mini parachutes on 6 popular Dutch beaches.
Libresse is trying to convince women that tampons are a "must have" in their beach bag. According to the PR dude, 1 in 7 women avoid the beach during "that time of the month".
Never in my life did I expect to see lots of girls running to the sea to pick up free tampons that have been airlifted in !
Looks like the camera man was having a great day and am slightly confused why a tampon company chose to have a guy not a girl represent them, unless he is hiding a secret in his trousers ?
Found Via the fantastic Welsh View
This video is absolutely brilliant! But no one mentioned the environmental waste that is routinely created by MOST women — simply by using and discarding these disposable menstrual products in the “normal” way. In other words, tampons are truly BAD for the environment!
The statistics astound. While I doubt that 100% accurate statistics exist, it is estimated that, in a woman’s lifetime, she’s likely to use 15,000 sanitary pads or tampons. Put another way, she throws away 250 to 300 pounds of tampons, pads and applicators in her lifetime. And plastic tampon applicators may not biodegrade for several hundred years.
But these numbers are too large to fully imagine. To VIEW a comparison photo showing the amount of waste caused by tampon use in 1 month, 1 year, 10 years, and 40 years (one woman’s average menstruating lifetime), go Keeper.com, the website of The Keeper, Inc., manufacturer (since 1987) of The Keeper reusable latex menstrual cup. Click on “New: Photos,” on the left side of the page. You’ll be shocked by what you see there. (HINT: A DUMP TRUCK was used to show an average lifetime use!)
By the way, I checked on YouTube earlier today, and this video (placed there 2 weeks ago), had so far garnered 146,402 views, up from 144,869 views yesterday. I have no doubt that the tons of online publicity it is getting will add to its acclaim!
How sad that companies like The Keeper, Inc. — and other small manufacturers of environment-friendly products — don’t have the budgets necessary to create slick videos like this one! If they did, they could REALLY change the world.
Thanks so much.
Julia Schopick
Director of Marketing
The Keeper, Inc.
http://www.Keeper.com