Gillette have just released a series of 6 videos on their YouTube page and on their main website explaining how best to shave different areas of a mans body. The best and by far most popular is the one shown above that explains how to shave a gentleman’s meat and two veg ! I especially like it when the the cheesy ad guy says “When there’s no underbrush, the tree looks taller”
Please note how cheeky the chaps at Proximity, Canada (the creators) have been with the screen shot preview (location, location, location).
Hey,
Just wanted to let you know that BBDO did not solely create this. They wrote a few headlines which Proximity Canada then blew out to create an entire site experience… how-to videos and all.
Quick correction… this work was done by Proximity Canada, BBDO did the print ad.
🙂
Cheers
Collin Douma
Social Media Guy, Proximity Canada.
Thanks for the comment, correction made, great work Proximity guys 🙂
http://www.mobilemarketer.com/cms/news/database-crm/3354.html
sure you’ve come across this but thought it linked in, well kinda, with the crotch thing, except here it is concerning more visible hair. interesting and clever methinks, and love that it’s mobile.
There’s another commercial vid on Youtube on the same topic–genital grooming–that offers an alternative to shaving but presents its message in a pseudo-1950’s health class film. Clearly not the work of a big-bucks agency (or perhaps it is, and they’re want to look “home made”) Truly LOL! The title is “Shave Balls To Make Your Bat Look Bigger: a Baseball Adventure” and the address at youtube is http://www.youtube.com/watch?v=jExWiNrcmLo