New Honda Insight Hybrid ad: Let it Shine

Great new ad for Honda from Wieden+Kennedy Amsterdam.

To launch the new Honda Insight Hybrid they got together approx 1000 Honda Insights and created essentially something similar to a huge LED screen and animated various clips using just the car headlights. The campaign is being advertised under Honda’s new environmental brand platform: ‘Everyone Wants to Be Good’.

No one has ever tried to do this and they had to employ a team of concert lighting experts to get it all sorted. Great launch and am sure the car will be great hit given the current world economic climate, as it will be the only affordable hybrid on the market.

To watch the making of the ad Click here.

Related posts:

1. Honda Insight Ad Vimeo Takeover
2. Honda: Dream the Impossible Dream (2010 version)
3. Toyota Prius: Harmony ad
4. Philips: Carousel
5. Sony Vaio: Rocket Project

Tags: Everyone wants to be good, Honda, Honda Insight, Hybrid

This entry was posted on April 1, 2009 at April 1, 2009 and is filed under Great ads, Wieden+Kennedy. You can follow any responses to this entry through the RSS 2.0 feed.