Boag’s Draught: From The Pure Waters Of Tasmania

If there is one thing Australians are consistently great at, its making beer commercials. The above is the latest in a line of gems to come from down under. The ad is for Boag’s Draught Beers and is made by Mojo Sydney (cant find their web site, ideas welcome) who did the infamous legendary ads for Australia Tourism in 1984 with Paul Hogan (one shown below)

Considering the tourism ads were pre Crocodile Dundee its incredible the effect they had. Australia went from being the 74th most desirable holiday vacation country for Americans to the 1st or 2nd and stayed like that for the next two decades !.

Back on to beer ads click here for some top ten greats from Australia

Related posts:

1. Pure Blonde: Dove Love
2. Canadian Tourism Commission: Interactive Twitter Murals
3. Carlton Draught: Slo Mo
4. VB beer: The new regulars ad
5. Skinny Blonde beer website

Tags: Australia, Beer ads, Mojo, Paul Hogan

This entry was posted on March 2, 2009 at March 2, 2009 and is filed under Funny Stuff, Great ads, Marketing. You can follow any responses to this entry through the RSS 2.0 feed.