Bud light: Real Men of Genius

An old one but always makes me laugh. This is a video version of the famous Bud Light radio campaign from DDB that still holds the prize for the most award winning radio ad camping in history. They started in 1999 and ran until 2006 (when they created a few of them to film like above) and if you Google the term “Real men of Genius” you will find tons of sites with hundreds of different plays on the ad above. For a full listing click here

Chris

Adman at Ogilvy

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